OUR VISION
Translating marketing & business goals into design strategy, novelty & to attain a new product success.
OUR MISSION
Aiming to work with coherence of renowned global brands, organizations and entrepreneurs.

Who We Are

ABOUT FORWARD SPORTS

 
Forward Group is a consumer driven, design oriented and an Innovative Company, aiming to work with coherence of renowned global Brands, organizations and entrepreneurs, translating marketing and business goals into design strategy, novelty and to attain a new product success. 

26 year of innovation - the past, the present and the future Forward Sports Private Limited is one of the few companies in Sialkot industry that can trace it's history back in 26 years. Forward is family owned manufacturing and exporting business concern of footballs, volley balls, rugby balls, beech balls, sala balls, medicine balls, bags etc.

Our Strengths

AWARDS & CERTIFICATES

 
      • ISO 9001 Certified
      • SA 8000 Certified
      • ISO 14001 Certified
      • OHSAS 18001 Certified
      • Lean Manufacturing Processes
      • CTPAT
      • FLA Membership

Strengths and Achievements in numbers

What We Promise

OUR COMMITMENT

 

Being an industry leader isn’t just about delivering the best product. It’s about delivering on our promises. We’re committed to continuously improving our products and processes through ongoing attention to and support of our focus areas.

We recognize that performance through improvements in efficiency, productivity, and quality is linked to innovation.  

We believe that advancement and improvement is driven by the needs of our users and the marketplace and we will continuously strive to ensure our solutions bring value to our clients and their customers.

We encourage opportunities where learning and improvement enables talented people to realize their full potential to create an environment where a constant flow of great ideas and interactive processes drives our organization forward.

What We Believe

  • Quality Focus

    We aim to maintain our leading position in  industry by satisfying our respectable customer's needs and expectation through providing highest quality possible.
  • Research & Development

    Achieving our goals without a strong R&D is not possible. Hence R&D has always constituted as large part of our company, especially, in theoretical and best practices competence.
  • Community Initiative

    As an industry leader we are committed to create a better society and working to provide health, education & social services to our community.
  • Innovation

    We firmly believe that innovation is intrinsically valuable and by that we can find better ways to produce good quality products by optimizing our resources.
  • Integrity

    We believe integrity enables us to establish & maintain long term relationships with each of our unique client partners as well as our employees.
  • Energy Management

    Forward Sports is committed to continuous improvement of its Environmental Management System for the achievement of safe and conductive environment.

OVER THE YEARS

HISTORY TIMELINE

Over the years Forward Sports has achieved a lot due to its commitment and passion. We have the simple goal; achieve highest levels of quality by discovering new horizons of technology.

Forward sports was established

In 1991 Forward Sports was established by Mr. Khawaja Masood Akhtar, a civil engineer who had been working in the football manufacturing industry for some years and whose passion for the game led him to lead his new sweatshop.

Partnership with Adidas

The first years of Forward Sports of 50 employees proved to be difficult in the intense and competitive market. However, Masood worked his way out starting from 1000 balls per month and finally won his trust over world biggest giant in the market “adidas” in 1994.

Best Lean Manufacturing System

Till 2003 most of the production processes involved in producing hand-stitched balls were manual. Understanding that, Masood strategized his business approach by implementing “Lean Manufacturing” principles that helped him reducing waste through this labor-intensive business and won ‘Best Lean Manufacturing System’ award from Adidas.

Thermal Bonding Technology

In 2007, Forward achieved another technological milestone. With yearlong efforts Forward successfully developed the thermal bonding technology to produce 32 panel thermal bonded footballs locally.

Enhanced Production Capacity

Gradually, Forward mechanized its football (hand stitched) manufacturing processes and as a result in 2008, Forward enhanced its capacity to 700,000 hand stitched balls per month and became the world’s largest hand stitched football producer.

Official Match Balls of Champions League

Forward took quantum leap and won the orders for official match balls of UEFA Champions League 2010 in Spain. Throughout 2008 and up till 2016; Forward Sports continued to produce Official Match and competition level thermal bonded footballs for Adidas.

London Olympic 2012

Forward Produced the official match ball for the London 2012 Olympic Games football tournament - ‘THE ALBERT’

World Cup 2014

In 2014, Forward won the contract to produce official match ball "brazuca" for the world cup 2014.

Meet our Team

OUR LEADERSHIP

 

Leadership is one of the most essential aspects for the success of any organization. Achieving the goal, cannot be the handiwork of just one individual. It is teamwork that makes it possible for leadership to achieve goals the organization has set up. The great example of working together as team such as the persons are listed below.

PRIDE OF PAKISTAN

PRIDE OF PAKISTAN FORWARD SPORTS WAS THE OFFICIAL MANUFACTURER OF THE 2014 FIFA WORLD CUP MATCH BALL "BRAZUCA"

WHAT WE MAKE

OUR PRODUCTS

Some of our featured products we introduced in recent years

What's Happening

News & Events

Highlights of activities, events and news about Forward Sports

Renowned Global Brands

Our Clients

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